Author: Don Dailey
Date: 10:07:22 12/07/97
Go up one level in this thread
>It's nice to see that you are in agreement about big businessmen. Here
>are some traditional European ways to be one: Monopolies, tariffs, trade
>barriers, government protectionism, corruption.
I'm sure glad <my tongue in my cheek> none of this exists in the U.S.
>
>In the US software industry, unfortunately the only way to be successful
>is the old and tried method of doing what your customers want and giving
>good value for money.
I believe most of us (me included) don't really buy value, we buy IMAGE
and are controlled too much by FEAR. All advertisers know that it's
extremely important to make someone "feel warm and fuzzy" when they buy.
In the US it's popular to offer money back rebates and any kind of
gimmick,
these are designed to give people on the edge a nice excuse to buy.
Most of our buying decisions are strange mixtures of need, ego, image,
peer pressure and all kinds of assorted emotions. Humans are not
rational
creatures but irrational creature who are occasionally capable of
rational
thought.
>Just a reminder for all those who seriously think that Microsoft would
>be in business for even 12 months if its customers were really
>dissatisfied and had a serious alternative.
>
>Amir
It has nothing to do with having a serious alternative. People do not
BELIEVE they have a serious alternative. That's all it really takes.
Don
P.S. I'm not going to post on this subject any more but I will
read any further posts. I think I'll attempt to confine
myself to computer chess!
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