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Subject: Re: Why are chess engines so expensive?

Author: Bert Seifriz

Date: 00:05:54 05/12/99

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On May 12, 1999 at 00:36:43, Lawrence S. Tamarkin wrote:

>With the large number of availble engines now availble for both Fritz &
>Millenium Chess Genius, I can't help but wonder why they are so expensive.
>$59.95 for Zarkov5, or Shredder3 or WChess, or $45 for Hiarcs6, (with Hiarcs7
>coming), or Junior5 (to be used in Fritz5, or the same interface).  And then
>there is the Chess opening books you can buy seperately.  I guess only
>relatively small books come with the program?  Anyway, after having been
>addicted to this buying this or that engine, opening book, training software or
>whatever for several years now, I think it is a little too much for the maker's
>of this stuff to want more than say, $15.95 per item,

Hi Lawrence, as you know, we have included the transport costs. Now
from here to you a CD with jewel case and a small manual will easily
cost 8 dollars in stamps. A padded envelope costs 30 cents. So you have
roughly 7 dollars left. Then you have to pay advertising, production
etc. Leaves you 5 or 4 dollars. Do not forget the taxman and  your
insurance etc. etc. And then calculate how many you have to sell to get
a living as a full time programmer with your suggested price.
And if you are not a full time programmer you would not even have time
to ship them anywhere at night. So you need a dealer or a partner and your
turnover has to double etc. etc.
Do no expect any of these programmes to fall below roughly US $ 54, otherwise
they are not profitable anymore and they will disappear from the market.
Kind regards, Bert






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