Author: Michael Cummings
Date: 23:11:30 08/11/00
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On August 11, 2000 at 05:50:31, Jorge Pichard wrote: >On August 10, 2000 at 23:23:04, Mike S. wrote: > >>On August 10, 2000 at 22:58:46, Pete Galati wrote: >> >>>On August 10, 2000 at 21:51:15, Jorge Pichard wrote: >>>>It is a pity that with so many Chessmaster followers, the King Version 3.0 or >>>>CM8000 beta will not be participatingin the WMCCC. >>> >>>While winning the overall tournament would win them sales, the chances of that >>>happening might not be all that good. And realisticly, loosing would cost them >>>sales. >>> >>>But if they don't participate, their sales are still assured, their market is a >>>sure thing. If I were them, I wouldn't show up for something like that, it >>>could turn out to be a big business mistake. >> >>On the other hand, if they would participate and not win, it would be more or >>less the same as it will be: Another company can put the "World Champion" badge >>on their boxes. Maybe, some will NOT buy Chessmaster because it doesn't >>participate? It's not a sign of self-confidence after all. The safe part of >>their market isn't influenced much by computer tournament results IMO. > >Chessmaster is not number 1 because of its strength, but because most people can >afford to buy a good program which is rated just 30 or 40 SSDF rating points >below number 1 for almost half of the price as: Fritz or Junior, Chess Tiger, >Nimzo etc.. that is the real reason. Chessmaster has the best marketing >strategic, low price for a wide and bigger market. Chessmaster is the top program, cause you can walk into just able any store that sells computer software and buy it. Where as the other programs I can only get from specialty chess stores or have to order it myself. And if you look at the size of Australia and compare it to most other places in the world, its a very big place, and Chessmaster is found very easily, while the other programs the mass market would not have any idea what you are talking about.
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