Author: Jorge Pichard
Date: 07:09:46 08/12/00
It is simpler than most programmer can imagine, most Chessmaster fans like myself one time or another were or are still wondering in software's stores or places like Comp U.S.A or similar with an extra $30 after buying whatever pheripherals for their computer such as a bigger Hard Drive or more memory etc.. and suddenly see Chessmaster 6000 on the shelf for sale, for only $25 dollars and it usually has a big sale sign original price $45.00 so people like myself who occasionally play chess at a club or with family relative or friends see this fancy and well decorated box with the word on top "World's Best-Selling Chess Program". Immediately it caught my Eye, but not for the fact that it had the word "World's Best-Selling chess Program", but for the simple fact that it was conveniently located on a store which most people who owned computer frequently visit, either to buy softwares or upgrade their current computer, with more memory or a bigger Hard Drive etc... Now if at that time I would have seen Fritz or Junior or Rebel on the same store with a competitive price and the word [Chess program rated # 1 on the SSDF among Computers for Fritz] or a good strategic for Rebel would be [Best P.C. Chess program against Human GMs]. Now I would have taken my time and decided wether I wanted just the Best-Selling Chess Program in the World for $25 or paid $30 for the program rated #1 by the SSDF, of course the box has to have an explanation for the evaluation system used to rated computer program by the SSDF on fritz box for the general people who occasionally play chess, but not necessarily know what the SSDF rating system is all about. And I would also have taken my time to decide whether I wanted a good playing chess program like Rebel or Shredder wich play great against GMs. Now, I said early that in order to be competive against Chessmaster and gain the majority of their fans, you have to target convenient places like Com U.S.A. and other Softwares stores. Fritz, Rebel, Chess Tiger or Shredder do not need to sale their latest version on sale to the general public, simply sale their previous version just one or two months before releasing the next version, for a reasonable price like Chessmaster does and place it on sale. Now the box would contain a note with detail of how to get the latest upgrade of the same chess software for instance fritz and Rebel can sale their previous version for just $30 one month prior to their next release, therefore, competing to gain the general market that chessmaster has been targeting for so long. Pichard.
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