Author: Michael Cummings
Date: 20:43:30 08/12/00
Go up one level in this thread
On August 12, 2000 at 16:24:21, Jorge Pichard wrote: >On August 12, 2000 at 14:20:08, Jorge Pichard wrote: > >>On August 12, 2000 at 13:37:25, Fernando Villegas wrote: >> >>>Hi Pals: >>>What maybe you both ignore or miss when giving ideas to make of pro. chess >>>software something at the reach of hands in place like that is the simple fact >>>that, to be capable of putting a product in the shell of, say, compu-whatever >>>the name of the chain store, you must accept hard economic sacrifices that >>>probably cannot be done by Ed or any other pro chess software producer. >>>a) You must accept the supermarket to get a juicy slice of the action, say, 20 >>>or more per cent of the value >>>b) you must package the thing in an tractive box like that that grabed your eyes >>>and that means more money than you imagine. You must pay a designer, an artist, >>>a guy to write the ad, the booklet, you must pay the production of the carbox, >>>etc. All that is susbtantial money. >>>c) Yoy must pay the trasportation of the thing to the shells of the chain store, >>>and that is good money. >>>d) you must ensure some volume of delivery and that's money >>>And so and so. If not, are you going to believe these smart guys had ever >>>dropped the oportunity? >>>Cheers >>>Fernando >> >>Forget about placing Fritz, Junior, Shredder, Rebel, Chess Tiger etc..through >>major chain stores like Comp U.S.A. By simply using the current distributors >>such as: Gambit-Soft or Chessbase or CCR etc.. the main point here is that in >>order to compete with Chessmaster you have to have a more competitive price >>specially for the previous version 1 or 2 months after you released the latest >>version. For instance Fritz 5.32 could be sold for $28 instead of the current >>price, and as soon as Fritz 7 is released than Fritz 6 could also be lower down >>to $28. This is the only smart thing to do. >> > >PS: The benefit of this marketing stategy is that thousands of chessmaster >customers will slowly switch to experiment with other programs at a reasonable >price, before becoming a Fritz or Rebel customer as well. And instead of hurting >the sale of the current released version of X programs, it will increase it, >since the current X customer of that particular program will still be loyal >customers and eventually will upgrade their version, but the new adquired >customers will also eventually see the difference and end up upgrading as well. > >>Pichard. You will find that 95% of chessmaster Customers will only stay with chessmaster, they will not upgrade to other programs. Why, price is one reason, and the availability of other programs (very hard to obtain) Most chessmaster customers will only ever use chessmaster, cause thats all they need. And most of those cd's will gather dust at that.
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