Author: Fernando Villegas
Date: 10:45:27 08/13/00
Go up one level in this thread
On August 13, 2000 at 09:41:38, Jorge Pichard wrote: >On August 12, 2000 at 23:43:30, Michael Cummings wrote: > >>On August 12, 2000 at 16:24:21, Jorge Pichard wrote: >> >>>On August 12, 2000 at 14:20:08, Jorge Pichard wrote: >>> >>>>On August 12, 2000 at 13:37:25, Fernando Villegas wrote: >>>> >>>>>Hi Pals: >>>>>What maybe you both ignore or miss when giving ideas to make of pro. chess >>>>>software something at the reach of hands in place like that is the simple fact >>>>>that, to be capable of putting a product in the shell of, say, compu-whatever >>>>>the name of the chain store, you must accept hard economic sacrifices that >>>>>probably cannot be done by Ed or any other pro chess software producer. >>>>>a) You must accept the supermarket to get a juicy slice of the action, say, 20 >>>>>or more per cent of the value >>>>>b) you must package the thing in an tractive box like that that grabed your eyes >>>>>and that means more money than you imagine. You must pay a designer, an artist, >>>>>a guy to write the ad, the booklet, you must pay the production of the carbox, >>>>>etc. All that is susbtantial money. >>>>>c) Yoy must pay the trasportation of the thing to the shells of the chain store, >>>>>and that is good money. >>>>>d) you must ensure some volume of delivery and that's money >>>>>And so and so. If not, are you going to believe these smart guys had ever >>>>>dropped the oportunity? >>>>>Cheers >>>>>Fernando >>>> >>>>Forget about placing Fritz, Junior, Shredder, Rebel, Chess Tiger etc..through >>>>major chain stores like Comp U.S.A. By simply using the current distributors >>>>such as: Gambit-Soft or Chessbase or CCR etc.. the main point here is that in >>>>order to compete with Chessmaster you have to have a more competitive price >>>>specially for the previous version 1 or 2 months after you released the latest >>>>version. For instance Fritz 5.32 could be sold for $28 instead of the current >>>>price, and as soon as Fritz 7 is released than Fritz 6 could also be lower down >>>>to $28. This is the only smart thing to do. >>>> >>> >>>PS: The benefit of this marketing stategy is that thousands of chessmaster >>>customers will slowly switch to experiment with other programs at a reasonable >>>price, before becoming a Fritz or Rebel customer as well. And instead of hurting >>>the sale of the current released version of X programs, it will increase it, >>>since the current X customer of that particular program will still be loyal >>>customers and eventually will upgrade their version, but the new adquired >>>customers will also eventually see the difference and end up upgrading as well. >>> >>>>Pichard. >> >>You will find that 95% of chessmaster Customers will only stay with chessmaster, >>they will not upgrade to other programs. Why, price is one reason, and the >>availability of other programs (very hard to obtain) >> >>Most chessmaster customers will only ever use chessmaster, cause thats all they >>need. And 92% of the world's chess players will never be able to beat CM6000. > >I owned Fritz 6a and Junior 6 and Chess Tiger 12.0e, and I will buy Fritz 7 and >Rebel Tiger 13 as soon as it is released, not because I need a stronger Program >than Chessmaster 6000. As you well know 92% of the World's chess players are not >able to beat CM6000, therefore, more strenght is not really needed, but just the >fact that it will have more features with the next CM8000 version and you can >still wait and buy it a couple of months later for $35 on sale. The only reason >why I buy these other top programs as I mentioned, is just because I can afford >it, but not because I need another program that is capable of beating me with a >different style, but I do like the Chessbase capability and its capability of >playing against different Winboard Program of Fritz 6 and the great strenght of >Rebel Tiger when it plays against an IM friend of mine. > >Pichard. >Pichard. Hi: Well, my case is similar. I have almost every top program and surely in terms of strenght and even features I should be satisfied with just one top program of 5 years ago. But in this unstopable purchasing and gathering of new versions consist, precisely, the art or madness of being a fan of something. Is like those tennis players that are awfully bad but thery love anyway to get the best rackets and the most current ware of any kind. I suppose that a good shunk of the modern economy depends of this irrational behaviour of fans of every conceivable market niche, from cars to computers. So we are the salt of the Earth...or the bucks of it... Fernando
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