Author: Uri Blass
Date: 12:03:23 09/02/00
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On September 02, 2000 at 14:32:52, Jorge Pichard wrote: >On September 02, 2000 at 14:24:10, Jorge Pichard wrote: > >>Now this is the reason why ChessMaster is the leading P.C. Chess Software in the >>world; they now how to get people hook into their product, just a few months >>before the release of CM8000. Why doesn't Chessbase (Fritz and others) copy this >>marvelous marketing strategy.? > >PS: Just a few months before releasing Fritz 7 GambitSoft and other retailers >could sell their two version old Fritz 5.32 for as much as $10.00. This could be >a great marketing promotion for the upcoming Fritz 7, simply get those who do >not have any Fritz version hook into their product. I guess that it is not going to help because people need to know that there is something that is called fritz and based on previous posts of someone who talked with people who bought chessmaster(micheal cumming if I remember correctly to spell his name) I understood that most of the buyers of chessmaster do not know that Fritz is a chess program. Uri
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