Author: Amir Ban
Date: 15:39:50 12/10/00
Go up one level in this thread
On December 10, 2000 at 14:34:47, Christophe Theron wrote: > > > >I think you are right about the use of generic terms. The solution that has been >found by some companies is to prefix the generic term by the name of the >company. It makes the name unique and promotes the company (so any penny >invested in company image is also in product image). > >The names created this way are somewhat "heavy" and funny, but it works. So you >get for example "Microsoft Windows". What's funny is that the name is meant to >be distorted. Nobody calls this product "Microsoft Windows". Everybody calls it >"Windows". If somebody calls it "Microsoft Windows", I would think the guy works >at Microsoft. > >Using a generic term has one drawback: somebody else can use it. But it has an >advantage: everybody understands what your product does (in the case of the >product above, that's the place where you should throw it-:). > >BTW, in the case of my program, it is called "Gambit Tiger". It is not called >"Gambit". I take care to write "Gambit Tiger" everytime I have to write the name >of my program, because I already knew that the name "Gambit" alone had been >used, and I also want to promote my brand name "Tiger". Unfortunately, many >people distort the name and call it "Gambit", which opens a door for some >confusion... > > > > Christophe Sorry, common sense loses again. Quoting from one web site at random: © Robert Griffin - Real Solutions Software 2000. Microsoft and Windows are registered trademarks of Microsoft Corporation. Microsoft Corporation in no way endorses or is affiliated with Real Solutions Software. Any and all other trademarks are the sole property of their respective owners. Here are two stories of how Microsoft fights aggressively for its trademark in France (against something that is even not called Windows), and how in South Korea it finds itself on the receiving end of this battle, making Steve Ballmer angry, or so it says. So much for generic names. http://www.chaillot.com/En/news/n15.html http://www.theregister.co.uk/content/archive/9361.html Amir
This page took 0 seconds to execute
Last modified: Thu, 15 Apr 21 08:11:13 -0700
Current Computer Chess Club Forums at Talkchess. This site by Sean Mintz.