Author: Bruce Moreland
Date: 21:51:37 12/10/00
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On December 10, 2000 at 18:39:50, Amir Ban wrote: >On December 10, 2000 at 14:34:47, Christophe Theron wrote: > >> >> >> >>I think you are right about the use of generic terms. The solution that has been >>found by some companies is to prefix the generic term by the name of the >>company. It makes the name unique and promotes the company (so any penny >>invested in company image is also in product image). >> >>The names created this way are somewhat "heavy" and funny, but it works. So you >>get for example "Microsoft Windows". What's funny is that the name is meant to >>be distorted. Nobody calls this product "Microsoft Windows". Everybody calls it >>"Windows". If somebody calls it "Microsoft Windows", I would think the guy works >>at Microsoft. >> >>Using a generic term has one drawback: somebody else can use it. But it has an >>advantage: everybody understands what your product does (in the case of the >>product above, that's the place where you should throw it-:). >> >>BTW, in the case of my program, it is called "Gambit Tiger". It is not called >>"Gambit". I take care to write "Gambit Tiger" everytime I have to write the name >>of my program, because I already knew that the name "Gambit" alone had been >>used, and I also want to promote my brand name "Tiger". Unfortunately, many >>people distort the name and call it "Gambit", which opens a door for some >>confusion... >> >> >> >> Christophe > > >Sorry, common sense loses again. Quoting from one web site at random: > >© Robert Griffin - Real Solutions Software 2000. >Microsoft and Windows are registered trademarks of Microsoft Corporation. >Microsoft Corporation in no way endorses or is affiliated with Real Solutions >Software. Any and all other trademarks are the sole property of their respective >owners. > >Here are two stories of how Microsoft fights aggressively for its trademark in >France (against something that is even not called Windows), and how in South >Korea it finds itself on the receiving end of this battle, making Steve Ballmer >angry, or so it says. Steve Ballmer is the world's loudest human. >So much for generic names. > >http://www.chaillot.com/En/news/n15.html > >http://www.theregister.co.uk/content/archive/9361.html Didn't they lose *all* of these? bruce >Amir
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