Author: Amicitia Stone
Date: 11:21:14 12/16/00
Well I don't know about you guys, but I find that new top programs like Fritz, Rebel, Shredder etc... Don't get enough publicity. Here is what I mean, when I look around at sites like www.gamespot.com or sites similar, I never see any metion of the new chess programs. All I see is Chessmaster. Hmm, and we all wonder why Chessmaster has such popularity.. Maybe becasue it`s the only program that the average chess fan knows about. I`m saying that maybe if some of the top gamer sites could review say Rebel 11, they would realize that chessmaster isn`t the only chess program out there. They publish a review (I`m sure it would be good. Maybe even better than chessmaster) and then this could pull some chessmaster fans over to Rebel, or whatever other program. I find that most chess programs seem to have a very small fan base. NEVER underestimate the power of the internet. If you could get some reviews up at top websites than I`m sure that sales would increase quite a bit. The sky really is the limit when it comes to publicity, the more publicity the better. Sure chessmaster is great, but I think it`s the best selling chess program because of its publicity. Give people a choice and they may just choose another product. But for now, the average guy or gal only knows Chessmaster. A pity, since such great products are out there now a days. I`m not bashing Chessmaster, I just think that the new programs today can really take a run at Chessmaster for being the top selling program in the world. All we need is a little marketing stratagy. I know people will say that chessmaster is aimed at a different fan base. But really that isn`t true at all. I`m sure Ed Schröder or Christophe Theron would love to dip into the fan base of chessmaster and pull over a few hundred thousand fans haha! :) Oh wait a minute. Chessmaster6000 is selling for 2 dollars at the dollar shop. Whatever can we do! Ack. If people know about an excellent prodcut they will come. It`s just that people aren`t aware that other choices for their chess needs exist. I say go for it, take a run at Chessmaster. Why the hell not... Easier said than done right... :) You have to start off small. But I`m telling you now that it CAN be done. Even if you don`t want all the pressures of having such a big fan base, which is understandable, at least get your products name out there!
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