Author: Bruce Moreland
Date: 10:58:06 04/01/01
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On April 01, 2001 at 11:05:57, Robert Hyatt wrote: >What IBM got out of the match was _lots_ of free publicity on every TV/Radio/ >newspaper/magazine/etc in the world. It was simply "good exposure". There is >no way to "take that exposure back". The previous result could be "tainted" by >a loss of course. But I agree that all that would be lost is a bit of mystical >aura... not part of the company. People buy (today) from IBM because they are >IBM with a strong service and support reputation. Not because they beat Deep >Blue. Deep Blue just got their name in front of a _lot_ more people. > >They decided to "quit while they were ahead". There is little we can do about >it except to wish it had not happened... I would almost be willing to bet that >if they played a 3rd match, that just playing the match would generate enough >publicity to offset any possible negative impression should they lose that >match. I'm ready to agree with this, I think. They could do a series of matches, one every few years, and if they lost a match they could just take it graciously and promise that IBM will try harder next time. Instead, they went for the lasting impression -- DB is better than the best human. bruce
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