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Subject: Re: Petitions or list of desires for the New Rebel 10 from a Customer

Author: Ed Schröder

Date: 22:37:12 04/01/98

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>>But I don't believe in a Rebel like Kasparov's Gambit if you know
>>what I mean. I noticed that "the majority" of people (including
>>myself) love these kind of things right after purchase but after
>>a few days "the majority" put it off and never use it again.

>Well, Ed, let me talk like a market pro as sometime I was: if you get
>people love that kind of things after purchase, even just for a while,
>then surely you will get them to love them before the purchase.. and
>this one will happens...

100% true.

>Truht that after some time you forget it, but nevertheless you always
>come back and in any case does not bother. M;y feeling is: each
>additional thing a prtogram can carry is benefit when strenght in itself
>is not anymore decisive.

I know of course.

But about marketing, I don't want to change the "image" of Rebel. Rebel
is for the serious chess player. No 3D boards, no Madonna songs on the
background. I once thought programs like Chessmaster were a serious
threat for the Rebel sellings. Wrong. There isn't. Well hardly.

- Ed -


>Cheers
>Fernando



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