Author: Fernando Villegas
Date: 06:44:10 04/02/98
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On April 02, 1998 at 01:37:12, Ed Schröder wrote: >>>But I don't believe in a Rebel like Kasparov's Gambit if you know >>>what I mean. I noticed that "the majority" of people (including >>>myself) love these kind of things right after purchase but after >>>a few days "the majority" put it off and never use it again. > >>Well, Ed, let me talk like a market pro as sometime I was: if you get >>people love that kind of things after purchase, even just for a while, >>then surely you will get them to love them before the purchase.. and >>this one will happens... > >100% true. > >>Truht that after some time you forget it, but nevertheless you always >>come back and in any case does not bother. M;y feeling is: each >>additional thing a prtogram can carry is benefit when strenght in itself >>is not anymore decisive. > >I know of course. > >But about marketing, I don't want to change the "image" of Rebel. Rebel >is for the serious chess player. No 3D boards, no Madonna songs on the >background. I once thought programs like Chessmaster were a serious >threat for the Rebel sellings. Wrong. There isn't. Well hardly. > Well, that it's really a good argument. I surrender: maybe spartan like appearance can be in itself a benefit. Nevertheless, without losing that, try to add something of luxury for no-son-professional customers like me. I like toying best wishes Fernando >- Ed - > > >>Cheers >>Fernando
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