Author: Gian-Carlo Pascutto
Date: 06:36:13 06/24/01
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On June 24, 2001 at 08:40:55, Kurt Utzinger wrote: >In my opinion everyone is thinking of a Morsch program if the name Fritz is >used and therefore I do not understand why Stefan Meyer-Kahlen can accept this >name. Marketing. Fritz is also a very known chessprogram name. I.e. many players have never heard about Rebel, Tiger or Shredder but they do know Fritz. The ChessBase guys are German and 'Fritz' is a standard German name, like for example calling your program 'John'. So they will try to use the well known brand name 'Fritz' to sell whenever possible. Note that Morsch's program is actually called 'Quest' but is being sold under 'Fritz' solely for marketing reasons. Stefan will have no problem with this because he knowns that ChessBase does it to sell more, and hence more money for him. -- GCP
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