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Subject: Re: hiarcs 8

Author: Roy Eassa

Date: 15:19:52 04/29/02

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On April 29, 2002 at 17:55:36, Michael Vox wrote:

>On April 29, 2002 at 15:28:56, Roy Eassa wrote:
>>
>>I know there are tens of millions of Mac users worldwide, with more every day.
>
>
>Mac Software is less than 10% marketshare.  The majority of the marketshare is
>for publishing software.  Most people that have Macs are in the Publishing
>industry.
>


That's just plain wrong.  There are tens of millions of Macs out there.
Millions in schools.  Millions more in homes.  How can you say that "most"
people with Macs are in the publishing industry?  (Macs are also very big in
professional music and other creative fields, which combined are also much
larger than publishing.)


>Presumably, many of these have PCs, which they could play chess on.  Therefore,
>the potential market for chess is very very small.
>


I do use a PC for chess (analysis, not to play against) but I know many people
who own a Mac and no PC.  The term "very very small" is very subjective.  Either
a seller can make money or it cannot.  The Mac's market share in computers is
higher (in the US, at least) than that in automobiles of Volvo, Audi, Jaguar,
and Porsche combined, but you don't see them abandoning that market!

If the total market for a product category is only 1/20 as much as for another,
but there are also 1/20 as many competitors, then the revenue for a given
company can be just as good in that smaller market as in the larger one.


>Don't count on a Mac package!

I might not have bought it anyway, since I rarely use my Mac for chess, but I
know several other people who would definitely buy it.



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