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Subject: Re: Bad reaction, unfortunately!

Author: Mike Byrne

Date: 15:19:31 06/28/02

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On June 28, 2002 at 05:38:44, Frank Quisinsky wrote:

>In German, maybe a Person can translate ...
>Unerwünschte elektronische Post:
>

(abreviated - assited with Babelfish)


Every other dollar which businesses spend on advertising,is spent on direct
marketing. The better the address, the more exact the customer profile is, the
more valuable the address. On the Intereet,  E-Mail is a popular method of
direct marketing. In Germany,  several courts have argued  the question, "to
what extent unsolicited advertisement is permitted by E-Mail/". The first
decision fell at the regional court trusting stone on 14 October 1997. The court
forbade to send it to a company by provisional order "advertisement to private
individuals over E-Mail without previous agreement of the person concerned".

The high court rule that direct marketing via telephone is only permitted with a
previous agreement an existing business relationship.  These principle were
transferred to direct marketing via fax as well in October 1995. It is assumed
that this principle could be applied also to the unsolicted e-mail direct
marketing.

The court rules that unsolicted email is not permitted.

Unsolicted e-mails from a foreign country often has a reference that that the
receiver can delete his name from the email list.  However, the exact opposite
happens -  a response confirms that the email address is valid and a response
generates many more unsolicted emails.  (translator's comment: MSN actually
advise their email users not to respond to unsolicted email that gives the
receiver the option to be removed form the email list - since what Frank say
here is very true.)

Mike



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