Author: Tim Mirabile
Date: 11:52:40 08/20/98
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On August 20, 1998 at 12:56:30, David Fotland wrote: >His slide says that the rematch generated 78 Million web hits and >5 to 7 billion impressions. I don't know what he means by "impressions", >but I'd guess it has something to do with the number of people who >saw or heard of IBM that otherwise wouldn't have. It's a web advertising term. I'm pretty sure its an estimate of the number of different people who generated those 78 million hits. Should be 5 to 7 million, not billion, I would think.
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