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Subject: Re: A Shame...

Author: Dann Corbit

Date: 15:22:11 09/17/02

Go up one level in this thread


On September 17, 2002 at 18:18:09, James T. Walker wrote:

>On September 17, 2002 at 17:02:59, Fernando Villegas wrote:
>
>>John Merlino, sorry for this, but let me say it is a shame that we cannot get
>>CM9000 in ICD, the host of this site where me and you has room to talk, ask and
>>answer about the same CM9000.
>>More: if you try to purchase the stuff in ubisoft outside USA, you cannot.
>>So my question is: what kind of marketing policy is that that keeps the most
>>prestiged shop without the stuff and keeps rest of the world without the stuff?
>>Are we compelled to purchase in this or that general store where we never
>>purchase nothing because you have a deal with it?
>>I think I will not purchase the bloody product. I will redirect that part of my
>>budget to chessbase or Rebel. Too much URSS kind of burocracy for me in your
>>company.
>>My best
>>Fernando
>
>Sorry Fernando but I disagree with your assessment of the situation.  I still
>have not seen CM9K available at any stores near me but I have had the program
>for 2 weeks now.  I simply ordered it from the internet (not Ubisoft).  If you
>want it you will find a way to get it.  If not, why cry about it here?

Why will ICD want to carry it, unless Ubisoft gives them a big discount?

ChessMaster is a commodity software, sold in the millions.  There is no market
for small transactions.  The markup is too small.  The best place to get
something like that is the computer software stores that store the fast moving
stuff on their shelves.

I am guessing that ICD Your Move Chess and Games has to make a 35% markup to
stay afloat.  With ChessMaster, they would probably just be undercut by internet
transactions.  Also, with such a low price, the amount earned per transaction is
much lower, and so 35% is probably not enough in that case -- more like 50%.

In short, I don't think it makes any sense for ICD to stock ChessMaster 9000
unless UbiSoft cuts them a sweet deal.



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