Author: Uri Blass
Date: 12:27:01 02/22/03
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On February 22, 2003 at 14:27:43, Dan Andersson wrote: >The reason they charge more is a kind of reverse economics of scale. By having a >large marketing budget, brand recognition and massive outlet penetration they >catch a large part of first time buyers. Keeping stock, marketing and outlets >cost a fair amount of money. Bureaucracy costs, bosses and R&D. Even their >support and quality assurance cost. Strange considering their fairly basic >level. The basic parts do not get much cheaper when you buy in large quantities. >So their operating costs and profit margin goes on top of more or less the list >price. > For comparision we might consider Pret-a-porter, Blue Jeans and publishing >industries. Outlet penetration is not as important as mindshare this day and >age. But getting a first buy is. Repeat buys is usually the norm, as people >stick to what they know. Even if they randomly chose it in the first place. >'Garbage Can' theory of consumer selection. > As for building your own. Modern Lego is as least as complicated. There should >be plenty of sites, books and advice to be got. Building it doesn't take all >that long for an organized mind. I don't know how long it takes me since I don't >clock it. And my mind goes in to a meditative state. > >MvH Dan Andersson I still do not understand. If it is possible to build the machines to work faster then what is the reason that there is no company that sell prebuilt machines that work faster so people who build their hardware cannot build something faster. I can understand that there are companies who sell to people who know nothing and assume that the Ghz define the speed of the machine but I do not believe that these are all the customers who do not know to build their computers. Uri
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