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Subject: Re: Why Fritz is the most popular program out of all Chessbase GUI

Author: Mogens Larsen

Date: 06:37:51 03/01/03

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On March 01, 2003 at 08:44:13, Jorge Pichard wrote:

>At first I thought that the Strength is the reason why most people select Fritz
>instead of Junior, Shredder etc..... But the reason why I think the most peole
>select Fritz is simply because it gives them security of having NOT just the
>strongest, but also the only program that offers at least two upgrades before
>the next version is released, and this alone is the most important factor when
>it is time to select your program. Now considedring for instance Junior 8 which
>will be release in two weeks, once you order it there would NOT be any further
>upgrades untill the next version and the same goes for Shredder 7.
>
>PS: Long live Frans Morsch marketing strategic.

I doubt that he is significantly involved in constructing the Chessbase
marketing strategy. Furthermore, Chessbase has made Fritz their flagship.
Sometimes at the expense of the other engines IMO.

Regards,
Mogens



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