Author: Sune Fischer
Date: 06:38:28 04/08/03
Go up one level in this thread
On April 08, 2003 at 07:38:34, Omid David Tabibi wrote:
>On April 08, 2003 at 03:36:19, Daniel Clausen wrote:
>
>>On April 08, 2003 at 00:12:37, Dann Corbit wrote:
>>
>>[snip]
>>
>>>If everything else is equal, then lowering the price should sell more.
>>
>>I don't agree with this one in general. (but I won't argue nearly as colourful
>>as Vincent does ;) While this is probably true in many areas (like cheaper
>>CDs/DVDs get sold more) in certain areas people (especially the manager-types)
>>think a product must be a bad product _because_ it's cheap.
>>
>>Our company sells software to financial institutes, and depending on the people
>>you talk to, it's sometimes a good sales argument to tell them "you need the
>>best and hugest sun server there is to run this application". If we'd always say
>>that it would also run on a small PC laptop, they wouldn't be interested at all.
>>("Big companies need big solutions...") Whether customers of chess software are
>>also like that, I cannot say, but based on the fact that some 1400ELO fanatics
>>"clearly prefer the 2645ELO engine over the 2640ELO engine" makes me believe
>>they could be as well. ;) (numbers are just wild guesses)
>>
>>Sargon
>
>I have no experience in computer chess marketing, but let me give you an example
>from the program 'Braveheart 3D Checkers' which I released about a year and half
>ago.
>
>This program was (and still is) the only fully rendered 3D checkers program, so
>it obviously drew a lot of attention. I released it as shareware, so that the
>users can try it for 30 days, then they have to pay $20 to register it. $20
>seemed to be too much, and the ratio of sells to downloads was rather low. After
>a month or two, I changed the price to $9.99, the sales more than tripled.
>Although in the hindsight I think that $9.99 was probably too low, sending a
>message "hey this program is so poor, that is why it is priced 9.99". Maybe
>something like $15 would have been better.
Interesting, although I don't see how people can pre-judge it as poor based on
the price alone, if they can try out the demo first.
I generally think software and music is too expensive, if a music CD only costed
$1 I'd buy tons of them, when they go for $20 a piece I rarely buy anything.
Too high price and you don't sell anything, too low and you don't make money.
You need a market specialist to tell you the right price.
I think Uri could try to set a price of $1, that's more of a symbolic value.
There should be a few collectors wanting to buy then.
As Movei improves, the price can go up :)
-S.
>Today 'Braveheart 3D Checkers II' is available as advertising supported
>freeware.
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