Author: Harald Faber
Date: 03:53:12 06/12/03
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On June 12, 2003 at 04:22:02, Bernardo Wesler wrote: >I wonder why there is piracy..... There are many marketing researchs that states >differents % of piracy depending upon the countries..... >What I really think about piracy is that if the programs (I mean whatever >program not only chess ones) were cheaper, the % of piracy would go down >dramatically...... >I am sure (and here I challenge chess corporations to show me the other faces of >this matter) that for example if fritz 8 or shredder 7 would cost 5 or 10 >dollars each, they would sell thousands of programs because that way it would >not be worth while to do piracy...... Their profits would be higher than now, >not only because of the more sales , but having reduced their costs spending >less money in security matters (sophisticated antipiracy protection, and so on). >I coudl challenge them to try to sell Fritz 8 or best the next Fritz 9 for >example, in 5 dollars and have them permitted being downloaded and paid online >instantly by credit cards. They would be surprised about how they will rise up >their sales and their profits....... >Thx Assume production costs for a product of US-$ 50. Every cent above is profit. Assume a price for this product of US-$ 200. Profit is US-$ 150. Now you halfen the price to US-$ 100. Profit is now only US-$ 50. So you need to sell 3x more copies to reach the same profit, not only 2x (200/100). This is just an example, I don't know any sums in the ChessBase software business. This is just to show you that some simple calculations might be damn wrong.
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