Author: Christophe Theron
Date: 10:07:11 09/05/03
Go up one level in this thread
On September 05, 2003 at 04:08:48, Jan Kiwitter wrote:
>On September 05, 2003 at 03:01:10, Christophe Theron wrote:
>
>>For the customer the quality of your products (or marketing) matters. Who you
>>are does not.
>
>Then I must be an exception: I clearly prefer to buy products from persons or
>companies whose way to act and to think I like.
>For example I like Lokasoft's fair way to deal with its customers. These things
>also matter a lot when I must decide which products I buy. Also if a programmer
>gives interestings insights in his work and tells which parts of the program he
>improved and why the program makes certain moves and avoid others is very
>sympathetic and increases the chances that I buy the product.
>
>Greetings
>Jan
Actually I happen to share your point of view.
But that's because you and I take the time to find information about the
products we buy.
Unfortunately, most customers do not, hence my original comment.
Believe it or not, there is for example a significant proportion of customers of
the PalmOS version of Chess Tiger who never ask for their activation key! When
they purchase they are reminded at least TWICE to send us the registration code
by email. Further, every time they launch the program there is a "Register"
button that appears on the first screen.
We have to contact them by email and remind them that they are using the program
in demo mode!
The commercial markets would be much cleaner if customers took a more active
attitude.
I regret they do not, because I prefer to fight for quality than to fight for
advertising space...
Christophe
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