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Subject: wonder how corporate marketing looks at this match?

Author: K. Burcham

Date: 09:03:05 11/16/03



What can the negative repercussions be, if The program beats the human in this
match?
How can a loss by the human, lower program sales for Chessbase?
How can a loss by the human, lower program interest by the general public?
How can a loss by the human, lower corporate desire to televise these matches?
How can a loss by the human, lower interest to draw corporate sponsorship?


What can the negative repercussions be, if The human beats the program in this
match?
How can a loss by the program, lower program sales for Chessbase?
How can a loss by the program, lower program interest by the general public?
How can a loss by the program, lower corporate desire to televise these matches?
How can a loss by the program, lower interest to draw corporate sponsorship?

There are millions of dollars of corporate sponsorship for WWF, bullriding, pool
tournaments, Jackass, Road Runner cartoons, cooking shows, The Bachelor,
Gilligans Island reruns, bug eating reality shows, mud drags, monster trucks
crushing junk cars, General Hospital, etc.

After all these years wonder what so many chess people have done wrong that
chess is not accepted by companies as a good return on their marketing
investment?

After reviewing the above money generating shows, I have concluded that we need
a combination of one or more of the following chacteristics of the above shows:
equipment destruction, more blood, more controversy, physical confrontation,
more humor, more drama, personal injury, death, sex, scandles, etc.

kburcham



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