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Subject: Re: wonder how corporate marketing looks at this match?

Author: Sune Larsson

Date: 09:10:27 11/16/03

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On November 16, 2003 at 12:03:05, K. Burcham wrote:

>
>What can the negative repercussions be, if The program beats the human in this
>match?
>How can a loss by the human, lower program sales for Chessbase?
>How can a loss by the human, lower program interest by the general public?
>How can a loss by the human, lower corporate desire to televise these matches?
>How can a loss by the human, lower interest to draw corporate sponsorship?
>
>
>What can the negative repercussions be, if The human beats the program in this
>match?
>How can a loss by the program, lower program sales for Chessbase?
>How can a loss by the program, lower program interest by the general public?
>How can a loss by the program, lower corporate desire to televise these matches?
>How can a loss by the program, lower interest to draw corporate sponsorship?
>
>There are millions of dollars of corporate sponsorship for WWF, bullriding, pool
>tournaments, Jackass, Road Runner cartoons, cooking shows, The Bachelor,
>Gilligans Island reruns, bug eating reality shows, mud drags, monster trucks
>crushing junk cars, General Hospital, etc.
>
>After all these years wonder what so many chess people have done wrong that
>chess is not accepted by companies as a good return on their marketing
>investment?
>
>After reviewing the above money generating shows, I have concluded that we need
>a combination of one or more of the following chacteristics of the above shows:
>equipment destruction, more blood, more controversy, physical confrontation,
>more humor, more drama, personal injury, death, sex, scandles, etc.
>
>kburcham


 Well, Chessbase's support to endusers is by many considered a scandal.
 Still not enough in this context, I suppose...;-)

 /S




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