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Subject: Re: wonder how corporate marketing looks at this match?

Author: Rex

Date: 09:37:25 11/16/03

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On November 16, 2003 at 12:03:05, K. Burcham wrote:

>
>What can the negative repercussions be, if The program beats the human in this
>match?
>How can a loss by the human, lower program sales for Chessbase?
>How can a loss by the human, lower program interest by the general public?
>How can a loss by the human, lower corporate desire to televise these matches?
>How can a loss by the human, lower interest to draw corporate sponsorship?
>
>
>What can the negative repercussions be, if The human beats the program in this
>match?
>How can a loss by the program, lower program sales for Chessbase?
>How can a loss by the program, lower program interest by the general public?
>How can a loss by the program, lower corporate desire to televise these matches?
>How can a loss by the program, lower interest to draw corporate sponsorship?
>
>There are millions of dollars of corporate sponsorship for WWF, bullriding, pool
>tournaments, Jackass, Road Runner cartoons, cooking shows, The Bachelor,
>Gilligans Island reruns, bug eating reality shows, mud drags, monster trucks
>crushing junk cars, General Hospital, etc.
>
>After all these years wonder what so many chess people have done wrong that
>chess is not accepted by companies as a good return on their marketing
>investment?
>
>After reviewing the above money generating shows, I have concluded that we need
>a combination of one or more of the following chacteristics of the above shows:
>equipment destruction, more blood, more controversy, physical confrontation,
>more humor, more drama, personal injury, death, sex, scandles, etc.
>
>kburcham

Not sure this controversy is what we need.  As all network programing has
"burned out" the sex, injury, death, drama crap and the people are tired of it
all.  The Nelson Ratings prove it with all the crap thats on now.

As for chess I agree.  I think we will see the turning of the tide going toward
Computer Chess...  When this occurs I for one will be done purchasing chess
programs and will keep my current ones.  I hope for the sake of computer chess
the HUMAN will win and the excitement of new and improve programs will remain.




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