Author: Mike Byrne
Date: 08:57:18 12/20/03
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I may be a little bit cynical here - but advertising is meant to sell the product. Often the adcopy is written by professional writers (not lawyers!), they ask a few questions and write the ad. Often in ads, facts get distorted. In the chess world, mis-information from adcopy has been happening a long time. Who rememembers that Fritz beat Deep Blue. The Deep Blue that Fritz beat was officially enter as a "Deep Blue protype" , the adcopy writers this and qucikly dropped of "protoype" and it became "Fritz beat Deep Blue". In the 80's misiformation about the strength of dedicated machines was widespread. They would enter machines in tournaments on faster hardware than what one could buy, combined with the exagerated adcopy, machines were often touted as being 200-300 points stronger than what they actually were. The new Star Diamond/Sapphire is touted as being 2500 USCF - one, they should not be allowed to say that as the program as never played a USCF game , let alone, enough games to get a rating. More importantly it is no way rated near 2500. It is a very similiar program to thw Diamond/Sapphire II with maybe a 3x increase in speed. IMO, the Diamond/Sapphire II could not be stronger than 2200, a 3x increase in speed may get you 75 points - so may it's rated near 2275 - it will certainly be rated near the high end of any dedicated machine ever made. The list goes on and on, with any advertising - a reader should always take the adcopy , especially one with an absolute, with a grain of salt - as the adcopy writers are paid to write adcopy to sell the product, not neccesarrily to be 100% truthful - although that would be nice. BTW, all they had to say was, "in our opinion, Ruffian is the best winboard etc." the adcopy is fine.
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