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Subject: about store shelves in *major chains*

Author: margolies,marc

Date: 20:02:04 12/23/03

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store shelves in american chains like *compusa* are considered prime shopping
center real estate. One pays dearly for the priviledge of having an item stocked
in viewable place.
I do not know the current market rate there, but there was a time you had to
give this kind of store 20thousand dollars(us) worth of free product to get a
foot of shelving-and a foot in the door-- If  your product sold well, then they
would reorder or pay for the second order, otherwise you were screwed.
If you are willing to pay the kind of markup on your boutique chess products
that this entails, as well as waiting for all the old stale crap to be sold out
before anything useful is newly introduced, then shop at these stores for chess
engines. but i will tell ya that anything worthwhile there will already be in
the remaindered bins.
I am grateful for stores like ICD and the distribution model which the internet
creates for us. we should use it. because without it, there can be no motor for
commercial chess products anyway. Yeah there is mahestic chess and chesmeister
in some chains... it's like going to McDonald's for a salad...in theory you can
do it...but why?



On December 23, 2003 at 22:23:00, Peter Stayne wrote:

>Any US residents know any major chain stores that sell Chessbase or Lokasoft
>software on store shelves? I've bought every CB and LS engine since Fritz 2, but
>it's a pain to have to order each one for delivery.
>
>Thanks,
>
>Pete



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