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Subject: interesting what does the average customer thinks...

Author: Joachim Rang

Date: 11:49:27 02/09/04

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On February 09, 2004 at 14:23:55, Aloisio Ponti Lopes wrote:

>... by releasing their processors at the same speed in GHz ?
>
>As a consumer I can`t understand that. It seems to me that AMD`s problem is the
>heat issue... so the important thing to do when buying an AMD processor is to
>liquid-cool it or get some sort of special (refrigerated) case to build the
>system, if you want to push it to the limit by overclocking ?
>

Actually it is the other way. Intel has a heat issue, since they try to get more
Ghz at all costs. The new Prescott consumes more than 100 Watt and needs a solid
cooler to run without problems.
The Athlon 64 consumes "only" 85 Watt and has quite intelligent power saving
functions. No liquis cooling or something like that is required ;-)

AMD processors perform more instructions per cycle so they can not run at the
same speed in GHz. But their performance per Hz is better.

>I was also looking for a good notebook as I have 2 medical offices now, and
>buying another desktop was not my idea... but I began to search for an AMD
>notebook, and... guess what?! It`s really difficult to find one here (Brazil)...
>there are Toshibas everywhere, from Celeron to Pentium 4, and of course there
>are the new Centrinos with Wi-FI (from Acer too), but they`re extremelly
>expensive here... so the AMD processors rocks for chess, but their marketing
>sucks; I could only find a HP XP 2400+ (2.0 GHz) with DVD/CD-RW and 512 MB RAM.
>Only one model. No other models or options to compare...

in the notebook market AMD is still behind. Actually the Pentium-M (Centrino) is
a really good processor from Intel. The chess-performance is great and an 1.5
Ghz Centrion performs as good as an P4-2,67 Ghz. AMD has not so much
low-power-consumption mobile processor to offer as Intel. AFAIK there will be
soon the launch of the Mobile Version of the AMD 64 Proc. Than I think the
picture will change.

>
>Maybe it`s time for AMD to look for an smarter CEO or at least someone to put
>some fire on the market, like Steve Jobs (Apple) or Lee Iacoca (Chrysler) did
>some years ago...
>
>A. Ponti


the problem for AMD is indeed marketing. They decided to quit the GHz-Race and
focus on performance. This was a risky decision since the average customer has
not much knowledge about performance and looks at GHz. But I don't think they
need a new CEO, the AMD 64 proc will gain its position :-).

regards joachim



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