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Subject: Re: Very Easy Why Some People Hate Chessmaster

Author: Fernando Villegas

Date: 07:45:45 12/11/98

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Hi Michael:
Perhaps you are exagerating a bit. Your analysis presupose that somebody "hate"
a program. How is that possible? You can dislike a program -or anything else-
but to hate it... And of course if you change from "to hate" to "dislike", all
your sych elaboration explanatuon falls in pieces. To begin with, all people
here has almost all or almost. Besides, prices are in absolute terms so low that
relative differences are not relevant. OK, this program cost "twice" than the
other, but that means just 30, 40 or at most 50 dollars more. So what? I am not
going to hate a thing because it is 40 bucks more expensive than the other and
maybe less good for me. If that happens i am not going to hate the product
because other guy have one that is best, I just purchase the best.
No Michael, I believe you are somewhat wrong. In my experience, to dislike or to
like a program is something that surge from other sources than just a
calculation about how much dollars you expended to get what. Sometimes is the
GUI that stimulate you more to use the program or the contrary. Sometimes you
love it because you won to it a pretty game. Or you tend to forget another
program because he gives you a mauling without pity all the time. The most
capriciuos and unconcious reasons are behind it. If ever happens that you
purchased something that is absolute shit, then you just throw it away and
forget it.  You do not lose time hating the good product and despising the bad
one. You trash this last and buy the first.
Nevertheless, you have aimed to a very interesting field, that of marketing
forces behind this little industry. Perhaps we could elaborate something more in
this.
Regards
fernando



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