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Subject: Re: ICD and Google (problem with double domain name ?)

Author: Peter McKenzie

Date: 12:05:28 11/21/04

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On November 21, 2004 at 13:06:03, Rémi Coulom wrote:

>On November 21, 2004 at 11:39:06, Steven Schwartz wrote:

<snip>
>>Remi,
>>Thanks for the advise on the Talkchess links. We had forgotten all about them.
>>As soon as we get a chance, we will change them to chessusa.com.
>>
>>We surmise that we made an error a few years ago when we decided to acquire
>>the name ChessaUSA.com. We did it because, even though we had a huge following

No, I think the much snappier name with pay off in the long run.
"www.icdchess.com" just doesn't have a great ring to it!

>>for icdchess because we were around so long, we wanted new customers to have a
>>name more easily remembered.
>>
>>So we parked the ChessUSA name to our icdchess site, but it appears now that
>>Google frowns on that because of the duplicate content. So, we now have a
>>permanent 301 redirect which, according to people who are supposed to know these
>>things, makes it acceptable to the Google search.
>
>It makes it acceptable, but it does not preserve your old pagerank. That is to
>say, your are not banned any more from Google's index, but all the existing
>links to icdchess do not count to increase the rank of chessusa. According to
>Google's "Information for Webmasters" page:
>
>http://www.google.com/webmasters/4.html
>
><quote>
>To preserve your ranking, you will want to inform any sites that currently link
>to your pages of your change of address. As long as the links change as you move
>your site over to a new location, your PageRank should not be adversely
>affected.
></quote>
>
>a search of "link:http://www.icdchess.com" on yahoo returns 437 links to your
>old site. All those links do not contribute anymore to the popularity of your
>chessusa.com web site. There are only 134 links to http://www.chessusa.com/. It
>might be a good idea to try to contact all the webmasters who maintain those
>pages that point to your old site, so they update their link. Unfortunately,
>many of them might not be maintained any more. Fixing talkchess would be a good
>thing, at least.

Sounds like it would be well worth the effort of sending a bunch of emails to
those webmasters.

>
>Another idea: Make the computer-chess club message board publicly readable so
>that search engines index it. I am pretty sure that it would get a very high
>page rank, since there are so many links to
>http://www.talkchess.com/forums/1/index.html (209, according to yahoo). Then,
>put a link to chessusa.com at the top of the main listing, and another link at
>the top of every message of the CCC. I am pretty sure it would be a big gain.
>
>That would require a little work probably. In particular, you should keep a
>longer history of messages (if not all). But the effort would be very well worth
>it, I believe.

This is of course a great idea.  Make CCC readable to google (I'm guessing you'd
have to make it readable to the public without them having to register/login),
but still keep the requirement to be registered to post anything.  Not only
would this benefit the Chess USA pagerank, it would also benefit CCC users as
CCC would now be searchable via google.

Also, by maintaining a bigger (than 1 month) archive of pages you might further
increase you pagerank and also give further benefit to CCC users.  Win-win
strikes again!

Anyways, in the meantime I've added a Chess Links page to my site that includes
links to both Chess USA an Talkchess.  BTW Steve, should the Chess USA link be
called "Your Move Chess and Games" or "Chess USA" or something else?

http://homepages.caverock.net.nz/~peter/chesslinks.htm

Its nothing much, but my site still gets a bit of traffic.

cheers,
Peter

>
>Rémi



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