Author: Steven Schwartz
Date: 15:41:03 11/21/04
Go up one level in this thread
On November 21, 2004 at 15:05:28, Peter McKenzie wrote: >On November 21, 2004 at 13:06:03, Rémi Coulom wrote: > >>On November 21, 2004 at 11:39:06, Steven Schwartz wrote: > ><snip> >>>Remi, >>>Thanks for the advise on the Talkchess links. We had forgotten all about them. >>>As soon as we get a chance, we will change them to chessusa.com. >>> >>>We surmise that we made an error a few years ago when we decided to acquire >>>the name ChessaUSA.com. We did it because, even though we had a huge following > >No, I think the much snappier name with pay off in the long run. >"www.icdchess.com" just doesn't have a great ring to it! > >>>for icdchess because we were around so long, we wanted new customers to have a >>>name more easily remembered. >>> >>>So we parked the ChessUSA name to our icdchess site, but it appears now that >>>Google frowns on that because of the duplicate content. So, we now have a >>>permanent 301 redirect which, according to people who are supposed to know these >>>things, makes it acceptable to the Google search. >> >>It makes it acceptable, but it does not preserve your old pagerank. That is to >>say, your are not banned any more from Google's index, but all the existing >>links to icdchess do not count to increase the rank of chessusa. According to >>Google's "Information for Webmasters" page: >> >>http://www.google.com/webmasters/4.html >> >><quote> >>To preserve your ranking, you will want to inform any sites that currently link >>to your pages of your change of address. As long as the links change as you move >>your site over to a new location, your PageRank should not be adversely >>affected. >></quote> >> >>a search of "link:http://www.icdchess.com" on yahoo returns 437 links to your >>old site. All those links do not contribute anymore to the popularity of your >>chessusa.com web site. There are only 134 links to http://www.chessusa.com/. It >>might be a good idea to try to contact all the webmasters who maintain those >>pages that point to your old site, so they update their link. Unfortunately, >>many of them might not be maintained any more. Fixing talkchess would be a good >>thing, at least. > >Sounds like it would be well worth the effort of sending a bunch of emails to >those webmasters. > >> >>Another idea: Make the computer-chess club message board publicly readable so >>that search engines index it. I am pretty sure that it would get a very high >>page rank, since there are so many links to >>http://www.talkchess.com/forums/1/index.html (209, according to yahoo). Then, >>put a link to chessusa.com at the top of the main listing, and another link at >>the top of every message of the CCC. I am pretty sure it would be a big gain. >> >>That would require a little work probably. In particular, you should keep a >>longer history of messages (if not all). But the effort would be very well worth >>it, I believe. > >This is of course a great idea. Make CCC readable to google (I'm guessing you'd >have to make it readable to the public without them having to register/login), >but still keep the requirement to be registered to post anything. Not only >would this benefit the Chess USA pagerank, it would also benefit CCC users as >CCC would now be searchable via google. > >Also, by maintaining a bigger (than 1 month) archive of pages you might further >increase you pagerank and also give further benefit to CCC users. Win-win >strikes again! > >Anyways, in the meantime I've added a Chess Links page to my site that includes >links to both Chess USA an Talkchess. BTW Steve, should the Chess USA link be >called "Your Move Chess and Games" or "Chess USA" or something else? > >http://homepages.caverock.net.nz/~peter/chesslinks.htm > >Its nothing much, but my site still gets a bit of traffic. > >cheers, >Peter Thanks Peter, Our Netherlands guru suggested that Google should see the link as "America's largest chess store - Chess sets and more". Steve
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