Author: Zheng Zhixian
Date: 05:58:15 12/08/04
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On December 06, 2004 at 12:27:17, Peter Skinner wrote: >On December 06, 2004 at 10:18:02, Zheng Zhixian wrote: > >>How quaint, people who still believe meta keywords have a big effect on google. >>:) > >Meta keywords have a _huge_ effect on _any_ search engine. That was true maybe in the early 90s. What google taught the web is that meta keywords are too easily mantipulated. There is nothing to stop a webmaster to add keywords for porno, sex (commonly searched words) when the website has nothing to do with the subject. Incoming links (more specificly inbound link text) is much more difficult to abuse (google calls them PR), but even then people come up with link farms. >How do you think your site is spidered? Alphabetically? Google normally indexes only sites that are linked from another sites that is in the index. While it is advisable to add meta keywords, most SEO pros don't think they make a big difference. What google (and most major search engines do) is to claculate keyword/phrase densities (eg how many times does "chess piece" appear - abusable of course ), link text ( if my site links to yours with the link "chess piece" is it highly likely your site is about chess pieces) etc. No one knows for sure of course what google does but conventional wisdom is that search engines prefer to use these measures rather than just meta keywords. After all, the search engine can easily make up its own mind what your page is about rather than relying on just the meta keyword. There are rumours also that google is experimenting with theme sites (accessing pages based on a per site rather than per page basis) Time to update your knowledge about SEO, Peter :) http://www.webmasterworld.com/category3.htm > >Peter
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