Author: Dann Corbit
Date: 14:46:53 09/06/05
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On September 06, 2005 at 17:38:42, Bernardo Wesler wrote: >....I (according to American Marketing Association estimates)assure they would >sell ten more times than nowadays...... At (therefore) what is probably a considerable loss. Development costs are fixed and are purely a function of headcount. Manufacture and packaging are fairly negligible (pressing a CD is less than 50 cents). Technical support for each engine sold will still be the same, and is probably the broad majority of the cost [as an average]. One person consuming a total of one hour will probably negate 30 sales at $50. If you cut the margin way, way down, you will never recover. If you sell something below cost, then the more you sell, the more money you will lose. >Their downloadable engines (in case >they make that decision) would give them a much bigger profit than today..... >Many people are willing to pay a 10 dls copyright of an engine than 50 or 60 dls >copyright for the same gui several times a year........fritz 8 gui, shredder 9 >gui, hiarcs 9 gui, and so on..... The important thing is the engine; anyway u >can ask to Stefan (Shredder's creator) about these items and his opinion. >Thx in advance. I am guessing that the ChessBase executives have looked at these sorts of possibilities.
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