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Subject: Re: How many copies does a top program sells?

Author: Henrik Dinesen

Date: 06:15:08 01/10/06

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On January 10, 2006 at 08:48:42, Albert Silver wrote:

>On January 10, 2006 at 06:57:21, Uri Blass wrote:
>
>>On January 10, 2006 at 06:35:04, Pro Deo wrote:
>>
>>>Hi !
>>>For GUI features of course .
>>>Regards
>>
>>ok so why fritz and not Hiarcs?
>>Hiarcs also comes with the same gui and is of similiar strength to Fritz.
>>
>>Uri
>
>Marketing. Chessbase invested in Fritz as a brand-name. I'm not saying that
>Fritz hasn't been a top program, but the main reason is marketing. Even now, one
>would more often see Hiarcs 10 described as coming in the "Fritz" GUI, and not
>the CB playing GUI.
>
>                                         Albert


True. If people are a little bit "outside", they can easly mistake the CB GUI
with Chessbase (the program), and chessprogramX.exe could to some be the same as
 Chesspartner or ChessAssistant, not to mention the concept of engines & GUI's.
ChessBase (GmBh) has made it difficult to separate the concepts, and especially
to describe them. Is that good marketing?

Bla-bla Regards :)
Henrik



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