Author: Steven Schwartz
Date: 07:27:16 06/13/99
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On June 12, 1999 at 17:40:09, liam hearns wrote: >I have only recently purchased H7 ,whats the advantages of H7.32 apart from >dos?.Is H7 now redundant-superseeded-oldhat-a dinosaur???. It is ironic how much "Perceived Value" affects the average consumer. "Perceived Value" is the process of the consumer seeing more expensive items as being better than less expensive items, whether they are or not. We are answering questions all day long as to why Hiarcs 7.32 is 1/2 the price of Hiarcs 7. "Is it weaker?" "Is it missing anything?" "Is it only an engine?" "Does it have glitches?" "Is Hiarcs going out of business?". Well, the answer is none of the above! It is simply less expensive and THAT is hard to understand because "Perceived Value" is so ingrained in all of us. The simple answer is that Hiarcs 7 is marketed by Hiarcs who had one pricing strategy, and Hiarcs 7.32 is marketed by Chessbase who has another pricing strategy. - Steve (ICD/Your Move)
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