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Subject: Re: Deep Blue Successor - $100 million computer

Author: Bruce Moreland

Date: 13:13:28 02/28/00

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IBM has done a great job of marketing the hell out of their DB match.  All they
have to do is mention the DB match whenever they release a new computer or new
version of their old computer, and the product announcement is picked up by the
wire services.

How many other computer companies can get their marketing puff picked up by the
AP?  It's fascinating, I keep seeing these little ads for IBM in the "news"
section of the newspaper.

The project was conducted in order to create advertising "impressions", and it's
done a great job of that.

Unfortunately, IBM also managed to bash the computer chess field on the head
repeatedly with a big rock.

bruce




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