Author: Chessfun
Date: 14:31:01 09/05/00
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On September 05, 2000 at 17:23:08, Uri Blass wrote: >>>If the idea is very good the tester can get more money because _X_ will get more >>>money. >> >>More money for _X_ has little to do with the idea. It has to do with sales and >>marketing and supply and demand in the marketplace. > >Do you say that being number 1 in the ssdf list instead of number 2 or number 3 >has nothing to do with sales? Did you say that the idea took the program to No 1?. But seriously ask Chessmaster, they were not No 1 and had/have the best selling programs. OK they were No 1 at one point with CM6K but I doubt seriously whether that made an impact on their total volume. It is important to be No 1 if that is to be used within your marketing strategy, yet in my opinion having a program at No 2 will not cause a loss of that many sales. The people that buy the SSDF list leader own typically like most of us many more than one program. Selling software IMO is the same as selling other products and the whole sales and marketing concept...plan...is what sells. Sarah.
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