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Subject: Chess Program Pricing

Author: Bela Andrew Evans

Date: 09:35:23 10/30/98


With the Rebel 10 price slashing, I'm beginning to wonder how any
of these computer programmers make any money at all.  Think about
the different negative factors now facing them:

1.  more super-strong programs taking a cut of the pie.  Used to be
you could count the really good programs on one hand.  Chessmaster
would take the low end, while Genius, Rebel, or M. Chess the high
end.  Now there's Hiarcs, Fritz, Nimzo, Shredder, Junior, etc.

2. the pie itself is probably shrinking.  Think about it.  Who's
going to buy a chess program these days?  Most serious chess players
probably already have a number of programs that can crush them
without mercy.  Why shell out $100 + for another?  And the chess
newcomers that buy Chessmaster and all the other low range products
will buy based on cheap price and good marketing.

3. pie shrinks some more when you consider that many who might buy
a good program just download crafty or decade 2.0 instead.  That
freeware is getting plenty strong.



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