Author: Ed Schröder
Date: 10:59:17 09/10/05
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On September 10, 2005 at 12:03:09, Peter Kappler wrote: > >>>They obviously believe that "2005 World Champion" is a powerful marketing tool. >> >>What if that is no longer the case? >> >>Did you consider this possibility? >> >>Ed > > >Not really. That's the problem :) >That the title has value seems pretty obvious from their failure to >write a single word on the event, when in past years they have provided >detailed, round-by-round coverage. It's also pretty obvious from the way they >market their own products. > >I just pulled my Shredder 8 box off the shelf. On the front it says "Double >World Champion 2003". On the back, it goes into much more detail: > >"For computer chess experts Shredder is the number one choice. Nobody can >ignore its amazing five computer chess world championship titles, won at Jakarta >1996, Paderborn 1999, London 2000, Maastricht 2001, and Graz 2003. So in this >box you have the reigning double world champion 2003, ready to play and analyze >with you." > >They even repeat this list at the bottom of the box cover, just in case you >missed it at the top. Of course the title remains to have value, always will, prestige always is worth something. But in a decreasing market there comes a time that at a certain point it makes no sense anymore to invest, simple economics. Apparently 2005 is the year. You don't have to believe me of course. My best, Ed
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