Author: Robert Hyatt
Date: 07:43:50 02/14/00
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On February 14, 2000 at 09:57:02, blass uri wrote: >On February 14, 2000 at 09:09:42, Christopher R. Dorr wrote: > >>Why not use it? Even at 'only' USCF 2100 or so, 99.99% of non-serious chess >>players will still get hopelessly crushed by it. To the vast majority of people >>at the tradeshows this thing plays at, it's still amazingly strong. >> >>It exploits the name recognition factor, and costs them nothing to put out >>there. All in all, it's probably a pretty good marketing decision. >> >>Chris > >These non serious players know that they have no chance also against the >commercial programs(not from IBM) so I do not see how the fact that they lose >against IBM's program in chess can impress them or convince them to buy >something from IBM. > >Is there someone who buy something from IBM because of their marketing >decisions? > >Sorry for my ignorance about marketing decisions but I do not understand the >reason that it is a good marketing decision to play with a broken version. > >Uri 25% of IBM's business comes solely because the letters IBM are on the box, and there is a lot of name-recognition attached to IBM. It is not usually about the best price (IBM is not cheapest), best support (IBM definitely has this) or best sales force (IBM also has this). It is just about "IBM".
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