Author: Wayne Lowrance
Date: 08:39:48 02/14/00
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On February 14, 2000 at 10:43:50, Robert Hyatt wrote: >On February 14, 2000 at 09:57:02, blass uri wrote: > >>On February 14, 2000 at 09:09:42, Christopher R. Dorr wrote: >> >>>Why not use it? Even at 'only' USCF 2100 or so, 99.99% of non-serious chess >>>players will still get hopelessly crushed by it. To the vast majority of people >>>at the tradeshows this thing plays at, it's still amazingly strong. >>> >>>It exploits the name recognition factor, and costs them nothing to put out >>>there. All in all, it's probably a pretty good marketing decision. >>> >>>Chris >> >>These non serious players know that they have no chance also against the >>commercial programs(not from IBM) so I do not see how the fact that they lose >>against IBM's program in chess can impress them or convince them to buy >>something from IBM. >> >>Is there someone who buy something from IBM because of their marketing >>decisions? >> >>Sorry for my ignorance about marketing decisions but I do not understand the >>reason that it is a good marketing decision to play with a broken version. >> >>Uri > > >25% of IBM's business comes solely because the letters IBM are on the box, and >there is a lot of name-recognition attached to IBM. It is not usually about the >best price (IBM is not cheapest), best support (IBM definitely has this) or >best sales force (IBM also has this). It is just about "IBM". Correct, Your right on. I was about to say the same thing, along the lines it does not matter about the result. IBM is being talked about, just like these threads. Wayne
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