Author: Ed Schröder
Date: 11:10:07 08/12/00
Go up one level in this thread
On August 12, 2000 at 13:37:25, Fernando Villegas wrote: >Hi Pals: >What maybe you both ignore or miss when giving ideas to make of pro. chess >software something at the reach of hands in place like that is the simple fact >that, to be capable of putting a product in the shell of, say, compu-whatever >the name of the chain store, you must accept hard economic sacrifices that >probably cannot be done by Ed or any other pro chess software producer. >a) You must accept the supermarket to get a juicy slice of the action, say, 20 >or more per cent of the value >b) you must package the thing in an tractive box like that that grabed your eyes >and that means more money than you imagine. You must pay a designer, an artist, >a guy to write the ad, the booklet, you must pay the production of the carbox, >etc. All that is susbtantial money. >c) Yoy must pay the trasportation of the thing to the shells of the chain store, >and that is good money. >d) you must ensure some volume of delivery and that's money >And so and so. If not, are you going to believe these smart guys had ever >dropped the oportunity? >Cheers >Fernando You can't get your product on the shelves (worldwide) without a powerful distributor. Powerful distributors are only found in the USA. From there software goes all over the world. So the art of a programmer in case he wants his program on the shelves is not his chess programming skills only but is also being creative in pulling the strings. And then when you have found yourself a powerful distributor you have to accept a very low royalty fee for one copy sold (because distributors know their power) and give up the exclusive rights to sell your program in any other way. In the end you may decide it is not worth the trouble. Ed
This page took 0 seconds to execute
Last modified: Thu, 15 Apr 21 08:11:13 -0700
Current Computer Chess Club Forums at Talkchess. This site by Sean Mintz.