Author: Christophe Theron
Date: 19:22:21 12/10/00
Go up one level in this thread
On December 10, 2000 at 18:39:50, Amir Ban wrote:
>On December 10, 2000 at 14:34:47, Christophe Theron wrote:
>
>>
>>
>>
>>I think you are right about the use of generic terms. The solution that has been
>>found by some companies is to prefix the generic term by the name of the
>>company. It makes the name unique and promotes the company (so any penny
>>invested in company image is also in product image).
>>
>>The names created this way are somewhat "heavy" and funny, but it works. So you
>>get for example "Microsoft Windows". What's funny is that the name is meant to
>>be distorted. Nobody calls this product "Microsoft Windows". Everybody calls it
>>"Windows". If somebody calls it "Microsoft Windows", I would think the guy works
>>at Microsoft.
>>
>>Using a generic term has one drawback: somebody else can use it. But it has an
>>advantage: everybody understands what your product does (in the case of the
>>product above, that's the place where you should throw it-:).
>>
>>BTW, in the case of my program, it is called "Gambit Tiger". It is not called
>>"Gambit". I take care to write "Gambit Tiger" everytime I have to write the name
>>of my program, because I already knew that the name "Gambit" alone had been
>>used, and I also want to promote my brand name "Tiger". Unfortunately, many
>>people distort the name and call it "Gambit", which opens a door for some
>>confusion...
>>
>>
>>
>> Christophe
>
>
>Sorry, common sense loses again. Quoting from one web site at random:
>
>© Robert Griffin - Real Solutions Software 2000.
>Microsoft and Windows are registered trademarks of Microsoft Corporation.
>Microsoft Corporation in no way endorses or is affiliated with Real Solutions
>Software. Any and all other trademarks are the sole property of their respective
>owners.
>
>Here are two stories of how Microsoft fights aggressively for its trademark in
>France (against something that is even not called Windows), and how in South
>Korea it finds itself on the receiving end of this battle, making Steve Ballmer
>angry, or so it says.
>
>So much for generic names.
>
>http://www.chaillot.com/En/news/n15.html
>
>http://www.theregister.co.uk/content/archive/9361.html
>
>Amir
Thanks for the links.
Indeed, generic names are not the ultimate weapon.
The matter is very complicated, and it seems that only a case by case
examination can help.
Christophe
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