Author: Jorge Pichard
Date: 11:20:08 08/12/00
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On August 12, 2000 at 13:37:25, Fernando Villegas wrote: >Hi Pals: >What maybe you both ignore or miss when giving ideas to make of pro. chess >software something at the reach of hands in place like that is the simple fact >that, to be capable of putting a product in the shell of, say, compu-whatever >the name of the chain store, you must accept hard economic sacrifices that >probably cannot be done by Ed or any other pro chess software producer. >a) You must accept the supermarket to get a juicy slice of the action, say, 20 >or more per cent of the value >b) you must package the thing in an tractive box like that that grabed your eyes >and that means more money than you imagine. You must pay a designer, an artist, >a guy to write the ad, the booklet, you must pay the production of the carbox, >etc. All that is susbtantial money. >c) Yoy must pay the trasportation of the thing to the shells of the chain store, >and that is good money. >d) you must ensure some volume of delivery and that's money >And so and so. If not, are you going to believe these smart guys had ever >dropped the oportunity? >Cheers >Fernando Forget about placing Fritz, Junior, Shredder, Rebel, Chess Tiger etc..through major chain stores like Comp U.S.A. By simply using the current distribution such as Gambit-Soft or Chessbase or CCR etc.. the main point here is that in other to compete with Chessmaster you have to have a more competitive price specially for the previous version 1 or 2 months after you released the latest version. For instance Fritz 5.32 could be sold for $28 instead of the current price, and as soon as Fritz 7 is released than Fritz 6 could also be lower down to $28. This is the only smart thing to do. Pichard.
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